Key Program Features
No Prior Experience
Land a job in the tech industry with no prior experience
Real-World Experience
Gain industry insights with practical skills to efficiently tackle day-to-day challenges
Mentorship
Receive comprehensive mentorship from tech experts for a 6-figure salary
Enroll Now, Pay Later
Enroll in our program with enroll now, pay later option with 0% finance
Explore Fortray's Digital Marketing Program
Reap the benefits from our Digital Marketing Program, including comprehensive skill-building and career advancement in IT industry.
Start your Career in Digital Marketing with Guaranteed Job & Career Growth
Fortray's Career Change Digital Marketing Job Guarantee Bootcamp offers comprehensive training and certifications from foundational to advanced levels. With flexible learning options and expert-led online live sessions, you will gain the skills needed for entry-level Digital Marketing roles. Our dedicated recruitment specialists ensure job placement success, backed by a job/money-back guarantee. Start a career and earn up to 46K in Full Stack Development. Through our Career-focused Mentorship and Training, you can become a Full Stack Developer and earn up to a six-figure salary! Enroll Now!
Path to Digital Business Professional
- Upskill as an Digital Marketing
- Recruitment with Guaranteed Job
- Start a Career in Digital Marketing
- Training & Mentorship to be Lead Digital Marketing
Why Choose a Career as an Digital Marketing? Because these Latest Trends speak for Unmatched Opportunities and Benefits!
Industry Hiring Demand
Global Job Demand
80% Rise
Expected in the Decade
32% Growth
Unfilled Positions
37% Jobs
Average salary for
Digital Marketing
£55k
The Program is designed for Individuals
- Age 18 years or above
- No prior IT Experience
- Basic computer literacy
- A windows based machine with stable internet
£35K+
Average starting salary
Types of Entry-Level Roles
£55K+
With 3-5 years experience
Types of Mid-Senior Roles
£70K+
With +5 years experience
Types of Senior Roles
Live Instructor-Led
- Skill Building
- Project Based Learning
- Instructor-Led Training
24/7 Lab
- Live With Real Equipment
- Hands-on Learning
- Round the Clock Lab Access
Career Opportunities
- CV and LinkedIn Refinement
- Recruitment Workshops
- Tech & HR Mock Interviews
Job Placement
- Get Six Figure Salary
- Career Advancement
- Job Placement or Refund
Digital Marketing Program, Career and Growth Path
Discover comprehensive career development opportunities and growth trajectories in your professional journey.
21 - 26 Weeks (Morning or Afternoon)
Self-study
Watch video-recorded lectures at a time that suits you, before putting what you've learned into practice with challenges.
Live sessions
Join Live sessions either in the morning or afternoon, whichever suits you and ask all your questions to our teaching staff.
Live sessions
Self-study
Website Creation: Building a Strong Online Foundation ILT
Fortray's live, instructor-led module on Website Creation provides a comprehensive introduction to building and managing professional websites using WordPress. This course covers everything from HTML, CSS, and JavaScript basics to advanced responsive web design and website optimization techniques. By the end of this module, learners will have the skills and confidence to create and maintain high-quality websites tailored to their specific needs.
- Fundamentals of HTML, CSS, and JavaScript
- Responsive web design for various devices
- Using WordPress for content management
- Best practices for website optimization and maintenance
Digital Marketing Landscape: Navigating the Ever-Changing Landscape ILT
Fortray's live, instructor-led module on Digital Marketing Landscape offers a deep dive into the dynamic world of digital marketing. This course is designed to equip learners with the latest strategies and tools to effectively promote products and services online. Covering SEO, social media marketing, content marketing, and data analytics, this module ensures participants stay ahead in the ever-evolving digital marketing environment.
- Comprehensive understanding of SEO techniques
- Effective social media marketing strategies
- Content marketing fundamentals and best practices
- Utilizing data analytics to drive marketing decisions
Behavioral Marketing: Understanding the Customer ILT
Fortray's live, instructor-led module on Behavioural Marketing dives into the intricacies of customer behavior and how to leverage this knowledge for effective marketing strategies. This course equips learners with the skills to analyze and predict customer actions, tailoring marketing efforts to meet customer needs and drive engagement.
- Key principles of behavioral marketing
- Techniques for analyzing customer behavior
- Strategies for creating personalized marketing campaigns
- Methods to enhance customer engagement and loyalty
Search Engine Optimization: Unleash the Power of Organic Visibility ILT
Fortray's live, instructor-led SEO module will equip you with the skills and knowledge necessary to enhance your website's organic visibility. Learn the latest SEO strategies, techniques, and tools to improve search engine rankings and drive more traffic to your site.
- Fundamentals of search engine optimization
- On-page and off-page SEO strategies
- Keyword research and competitive analysis
- Techniques for link building and content optimization
Search Engine Marketing: Targeted Campaigns for Maximum Reach ILT
Fortray's live, instructor-led SEM module empowers you to create and manage effective search engine marketing campaigns. Master the skills to optimize ad performance, reach your target audience, and maximize ROI with precision and efficiency.
- Essentials of search engine marketing
- Crafting and optimizing pay-per-click (PPC) campaigns
- Effective keyword bidding and budgeting strategies
- Analyzing and improving ad performance
Social Media Marketing: Engaging Customers and Building Brand Advocacy ILT
Fortray's live, instructor-led social media marketing module equips you with the strategies and tools to effectively engage customers and build brand advocacy. Learn how to create compelling content, foster community engagement, and leverage social media platforms to enhance your brand presence.
- Fundamentals of social media marketing
- Creating engaging and shareable content
- Building and nurturing online communities
- Leveraging social media analytics for strategy refinement
Email Marketing: Leveraging the Power of Personalized Communication ILT
Fortray's live, instructor-led email marketing module teaches you how to harness the power of personalized communication to engage customers and drive conversions. Learn to craft compelling email campaigns, segment your audience, and analyze performance metrics.
- Fundamentals of email marketing
- Crafting personalized and effective email campaigns
- Audience segmentation and targeting
- Analyzing and optimizing email performance
Mobile Marketing: Capturing Audiences in the Mobile Era ILT
Fortray's live, instructor-led mobile marketing module equips you with the skills to reach and engage audiences in the mobile era. Learn to create mobile-friendly content, optimize for mobile search, and leverage mobile advertising strategies.
- Fundamentals of mobile marketing
- Creating mobile-friendly content
- Optimizing for mobile search engines
- Leveraging mobile advertising and app marketing
Content Strategy: Crafting Compelling Messages for Success ILT
Fortray's live, instructor-led content strategy module teaches you how to craft compelling messages that drive engagement and success. Learn the art of creating persuasive content plans, understanding audience needs, and utilizing various formats to enhance your digital presence.
- Principles of content strategy and planning
- Audience analysis and segmentation
- Creating and curating engaging content
- Utilizing various content formats and platforms
Strategies for Paid Campaigns: Maximizing ROI ILT
Fortray's live, instructor-led module on paid campaign strategies focuses on maximizing return on investment (ROI) through effective ad management. Learn to create, monitor, and optimize paid campaigns across various platforms to achieve your marketing goals.
- Fundamentals of paid advertising campaigns
- Setting up and managing PPC (Pay-Per-Click) campaigns
- Utilizing advanced targeting techniques
- Analyzing campaign performance and ROI optimization
Analytics, ROI, and Evaluation: Measuring Success in the Digital Age ILT
Fortray's engaging live, instructor-led module provides an in-depth understanding of how to measure and evaluate the success of digital marketing campaigns. Learn to leverage analytics tools to track performance, calculate ROI, and make data-driven decisions.
- Fundamentals of digital marketing analytics
- Tracking and interpreting key performance indicators (KPIs)
- Calculating and optimizing return on investment (ROI)
- Utilizing analytics tools for campaign evaluation
AI, Automation, and Emerging Technology: Harnessing Innovation for Digital Marketing SPL
Explore the cutting-edge technologies transforming digital marketing in this comprehensive self-paced module from Fortray. Gain hands-on experience with AI, automation, and emerging technologies to drive innovation and efficiency in your marketing strategies.
- Fundamentals of AI in digital marketing
- Implementing marketing automation tools
- Leveraging emerging technologies for competitive advantage
- Integrating AI and automation into marketing campaigns
Digital Marketing Capstone Project
Apply your comprehensive digital marketing knowledge in this capstone project. Collaborate on a real-world business case to design, execute, and evaluate a complete digital marketing strategy. This project synthesizes all critical learnings from the program, ensuring you are well-prepared for industry challenges.
- Designing a multi-channel digital marketing strategy
- Implementing and managing digital marketing campaigns
- Analyzing campaign performance and ROI
- Presenting data-driven marketing insights and recommendations
Recruitment and Job Placement
Our recruitment and job placement services help candidates achieve their career goals. We offer a holistic approach, including personal branding and interview preparation, tailored to each candidate's needs. Our support ensures you stand out and secure your desired role in today's competitive job market.
Personal Branding
Enhance your brand with a resume revamp, LinkedIn optimization, and portfolio development.
1:1 Coaching
Master technical and behavioural questions, get tailored advice and refine job search in 1:1 session.
Hiring Partners
Connect with 1,000+ hiring partners through our extensive network & exclusive partnerships.
Get Hired
Fast track your career ambitions and growth to successfully Get Hired within 16 weeks span.
Mentorship Session
To ensure your career success, we provide a post-placement mentorship session. You'll be paired with an industry expert who will offer tailored guidance, support, and insights to help you excel in your new role.
How It Works
After securing a job through our Program, you qualify for a mentorship session. You'll be paired with a mentor aligned with your career goals to guide you in your new role, address challenges, and offer insights to help you quickly advance your salary.
Benefits of Mentorship
- Gain valuable insights
- Personalised guidance
- Develop winning strategies
- Succeed in your role
- Accelerate career growth
- 5 years career roadmap
Who Can Participate
Our mentorship session is for candidates who have completed Fortray's Job Guarantee or Money Back Program. Whether you're a recent graduate or a seasoned professional, you'll receive invaluable support to excel in your new role.
B2B Marketing SPL
Master the art of B2B marketing with this self-paced course, designed to equip you with the skills to target and engage business clients effectively. Learn to develop strategic marketing plans, utilize various B2B marketing channels, and measure campaign success to drive business growth.
- Developing effective B2B marketing strategies
- Leveraging digital channels for B2B marketing
- Creating compelling content for business audiences
- Measuring and analyzing B2B marketing performance
E-commerce Listing SPL
Dive into the essentials of e-commerce listing with this self-paced course, designed to help you master the skills needed to create, manage, and optimize product listings on various online platforms. Learn how to enhance product visibility, drive sales, and improve customer engagement through effective e-commerce strategies.
- Crafting compelling product titles and descriptions
- Utilizing SEO techniques to improve product visibility
- Managing inventory and pricing strategies
- Optimizing product listings for various e-commerce platforms
Blogging SPL
Explore the blogging world with this self-paced course, designed to help you develop and refine your blogging skills. Learn how to create engaging content, build a loyal audience, and effectively manage and grow your blog.
- Crafting compelling blog posts and articles
- Developing a unique voice and style
- Utilizing SEO techniques to increase blog visibility
- Monetizing your blog through various channels
Affiliate Marketing SPL
Dive into affiliate marketing with this self-paced course designed to equip you with the skills to promote products and earn commissions effectively. Learn strategies for successful affiliate marketing, including choosing products, building partnerships, and optimizing your campaigns for maximum profit.
- Understanding affiliate marketing fundamentals and models
- Choosing the right affiliate products and programs
- Creating effective affiliate marketing strategies
- Tracking performance and optimizing campaigns for better results
Digital Marketing with ChatGPT and Other Generative AI Tools ILT
Explore the forefront of digital marketing with our live online course focusing on ChatGPT and other generative AI tools. Gain hands-on experience in leveraging AI to craft compelling marketing campaigns, enhance customer interactions, and drive engagement. Discover how AI can revolutionize your marketing strategies by automating content creation and personalizing customer experiences.
- Utilizing ChatGPT and generative AI for content creation and campaign management
- Integrating AI tools into digital marketing strategies to improve efficiency and effectiveness
- Crafting personalized marketing messages and automating responses with AI
- Analyzing and optimizing AI-generated content for better engagement and ROI
Digital Marketing Meta Master Session SPL
Dive into the comprehensive world of digital marketing with the Digital Marketing Meta Master Session. This self-paced course is designed to provide an in-depth understanding of advanced digital marketing strategies and tactics. Explore the latest trends and tools across various platforms, master campaign management, and enhance your ability to analyze and optimize digital marketing efforts for maximum impact.
- Advanced digital marketing strategies and best practices
- Utilization of meta tools and platforms for campaign management
- Techniques for optimizing digital marketing efforts across multiple channels
- Analysis of market trends and performance metrics for strategic decision-making
Pass Exam
Google Analytics
Get Experience
12 Months Plus
Career Goal
Digital Marketing
Pass Exam
Google Analytics
Get Experience
12 Months Plus
Career Goal
Digital Marketing
9/10 of our learners achieve their learning objectives after successful completionProcess Advisors
Why Choose Fortray?
You put in the hard work, and we are ready to bet on you.
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8X higher interaction in live classes than in self-paced
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Taught by industry experts with over 2 decades of experience
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Structured approach by active practitioners
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Flexibility to choose between self-paced or online learning
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Access to recorded sessions for review and reinforcement
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Access 200+ IT qualifications
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Comprehensive IT Programmes by industry experts
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Updates course content to reflect industry trends
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Practical, hands-on learning experiences
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Mentorship Programmes for personalised guidance
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0% interest flexible payment plans
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Available for 12 to 36 months (T&C Apply)
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Transparent pricing with no hidden fees
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Payment deferral options for financial flexibility
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Easy online application process
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Real-world projects and data sets
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Hands-on learning with physical and virtual labs
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Internship opportunities with partner companies
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Access to industry events and conferences
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Case studies and success stories from alumni
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Professional CV and LinkedIn profile assistance
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Interview guidance from recruitment professionals
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Mock interviews and feedback sessions
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Alumni network for ongoing career support
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Guarantee Job upto Six Figure Salary or money back
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Earn up to 35K in 6 months
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Progress to 50K in 6-12 months
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Enhance skills for rapid career advancement
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Dedicated career counselling and goal-setting sessions
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Networking opportunities with industry professionals
Digital Marketing Program Payment Options
Fortray offers flexible payment options for diverse backgrounds and schedules
Full
- Regular Payment: £3499
- Upfront: £3324
- Saving: £175
- Monthly: 0
- A project-based curriculum
- Dedicated mentor & tutor
- Job Guarantee
- Professional portfolio
- Career growth mentorship
Half
- Regular Payment: £3499
- Upfront: £1706
- Saving: £87
- Monthly: £142
- A project-based curriculum
- Dedicated mentor & tutor
- Job Guarantee
- Professional portfolio
- Career growth mentorship
Partial
- Regular Payment: £3499
- Upfront: £292
- Saving: £0
- Monthly: £292
- A project-based curriculum
- Dedicated mentor & tutor
- Job Guarantee
- Professional portfolio
- Career growth mentorship
Need More Flexibility?
To help you along your way, we can help you set up a customizable payment plan. Just book a call, we’ll provide you with the details!
Let's Arrange a CallDigital Marketing FAQs
Our Programs are open to anyone who meets the basic eligibility criteria. No specific technical skills are required to join.
The career growth curriculum can be obtained only after getting a job. To learn further about the requirements, feel free to contact our team.
Yes, applicants must be 18 years old or above to be eligible for our Programs. Alternatively, if the applicant is under 18, a parent or legal guardian must apply on their behalf.
Yes, international students can apply, provided they meet the visa requirements that allow them to work full-time for at least one year and have working rights or a visa that permits work upon completion of the Program.
International students must have a visa that allows them to work full-time for at least one year or more upon completion of the Program. Tier-4 or PSW (Post-study work visa or Graduate Visa) required.
No, technical skills are not required to apply for our Programs. We welcome applicants from all backgrounds and provide the necessary training.
There are no specific academic prerequisites for our Programs. Our courses are designed to be accessible to individuals without prior technical knowledge.
No entrance exams or tests are required to join our Programs. Our admission process is straightforward and based on meeting the basic eligibility criteria.
No, work experience is not required for admission to our Programs. We welcome applicants from all backgrounds, including those without prior work experience.
All our Programs are conducted in English. Proficiency in English is necessary to ensure you can follow the course material and participate effectively.
For more information about eligibility, please contact our admissions office at info@fortray.com or call 020 7993 4928. Our team is happy to assist you with any questions you may have.
The Fortray Digital Marketing Job Guarantee Program is designed to help individuals secure jobs in the Digital Marketing field by providing training, certification, career services, job placement and support, and mentorship. The roadmap includes Enrollment and Training, Certification, Career Services, and Job Placement.
The candidate also needs to pass the below certifications. (MOCK Tests are included)
- Facebook Blueprint
- Google Analytics Certification
Yes, the voucher for one attempt at the certification exam is included.
The placement process kicks off right after you complete the training (skills) and ace your required certification exams.
Once you pass the certification exam, you reach out student support team.
Starting salaries for entry-level Cloud Engineer positions range from 30K to 40K annually.
Our mentorship program kicks in once you land an entry-level Digital Marketing job! A mentor will schedule a call to discuss your growth and set your long-term career goals.
Our tailored entry-level programs not only help you secure entry-level Digital Marketing jobs but also support your career growth to senior positions. We offer advanced-level courses as part of the program, ensuring you have the skills and knowledge needed to advance your career in the cloud field.
Please click to read the Fortray Job Guarantee Program Terms and Conditions.
The Digital Marketing Job Guarantee Program has three options:
- Regular: which spans 4 weeks
- Fast Track: which spans 12 weeks
- Self-Paced: which spans 18-24 weeks
Yes, the Job Guarantee Program has specific start dates for both Full-Time and Part-Time options. Please refer to our Program schedule for the upcoming start dates.
The Job Guarantee Program follows a structured schedule with planned breaks and holidays. These details will be provided to enrolled participants prior to the start of the Program.
Switching between the Full-Time and Part-Time Job Guarantee Programs is subject to availability and Program policies. Requests for such changes should be discussed with our Program coordinators.
Any missed sessions or absences may affect the Program duration. However, recorded videos of live sessions are provided for review. Please inform our Program coordinators in advance if you anticipate any absences.
The Part-Time Job Guarantee Program follows a predetermined schedule to ensure consistency and effectiveness. Participants are encouraged to plan their schedules accordingly to accommodate the Program sessions.
We accept various payment methods, including credit/debit cards, bank transfers, direct debit, and online payment platforms like PayPal.
No, there are no additional fees for using our payment plans. The total cost remains the same, except for the upfront payment discounts offered.
Refund policies vary depending on the Program. Please refer to our Refund Policy for detailed information on eligibility and the refund process.
Yes, there is a 10% discount for paying 100% upfront. Additionally, a 5% discount is offered for paying 50% upfront, with the remaining 50% spread over 10 monthly installments.
We offer three payment plans:
- 100% Upfront: Pay the entire amount upfront and receive a 10% discount.
- 50% Upfront: Pay 50% of the total cost upfront and receive a 5% discount. The remaining 50% is paid over 10 monthly installments.
- 20% Upfront: Pay 20% of the total cost upfront with no discount. The remaining 80% is paid over 10 monthly installments.
If you miss an installment payment, please contact our finance department immediately to discuss your situation and find a solution. Late payments could result in suspension of your enrollment until the payment is made.
Yes, you can pay off the remaining balance early without any penalties. Please contact our finance department to arrange early repayment.
Installment amounts are calculated by dividing the remaining balance after the upfront payment by the number of months in the payment plan (10 months).
For any questions regarding payments and billing, please contact our finance department at accounts@fortray.com or call +4420 7360 3841
Digital marketing refers to promoting products or services using digital channels such as search engines, social media, email, and websites.
The top 7 types are:
- Search Engine Optimization (SEO): Enhancing website visibility in search engine results
- Content Marketing: Creating and distributing valuable content to attract and engage an audience
- Social Media Marketing: Promoting products or services on social media platforms like Facebook, Instagram, and Twitter
- Pay-Per-Click (PPC) Advertising: Driving traffic through paid ads on search engines and other platforms
- Email Marketing: Sending targeted emails to nurture leads and maintain customer relationships
- Affiliate Marketing: Partnering with affiliates to promote products and earn commissions
- Influencer Marketing: Collaborating with influencers to reach a broader audience
Starting digital marketing involves several steps:
- Define Your Goals: Determine what you want to achieve, such as increasing brand awareness or driving sales
- Identify Your Target Audience: Understand who your potential customers are and where they spend their time online
- Build a Strong Online Presence: Create a professional website and set up profiles on relevant social media platforms
- Develop a Content Strategy: Plan and create valuable content that resonates with your audience
- Utilize SEO: Optimize your website and content for search engines to increase organic traffic
- Leverage Social Media: Engage with your audience through social media channels
- Monitor and Analyze: Use analytics tools to track performance and adjust your strategies as needed
Digital marketing can be easy to start but challenging to master. The basics are relatively straightforward. However, achieving significant results requires a deep understanding of various digital marketing techniques, constant learning, and adaptation to changing trends and algorithms.
Yes, digital marketing is a highly rewarding career with numerous opportunities. As businesses continue to prioritize online presence, the demand for skilled digital marketers is growing.
Absolutely, you can learn digital marketing at home through various online resources.